Professional model featuring Kao products

We share a strong Vision

Leadership defines our future

Kao’s leadership values are the core actions and behaviors that capture how we accomplish our goals. These values have been developed to improve our daily actions and behaviors and to strongly link employee objectives with the objectives of the organization. Having shared leadership values is a key driver to achieving our continued success.

The Kao Way

The Kao Way

The "Kao Way" embodies our corporate philosophy and is the foundation of our business activities. It provides consistency, from the formulation of business plans to each decision that we make, every day. It acts as a guiding principle for all of our members, bringing together the growth of our company and that of individuals. It is an essential element in making the work we do more rewarding and instilling in us a sense of purpose.

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Professional model featuring Kao products

Innovation is everywhere at Kao

True to the spirit of our founder, Mr. Tomiro Nagase, Kao has consistently delivered high-end products that provide value and satisfaction to our consumers. Whether developing a longer-lasting way to volumize hair, creating a facial foam with new skin-cleansing technology or offering a wet-skin moisturizer that saves time, Kao is committed to innovation within the beauty industry.

Our long line of innovation is based on the consumer driven principle, Genba-ism, where we listen carefully to our consumers and ensure the safety and reliability of our products through world-class quality management.

Whether we are changing the game or taking a small step to keep a brand fresh in the marketplace, innovation is in our DNA and we will continue to strive for the next wave.

Kao employee testimonial, Raj, Research & Development, United Kingdom
Kao employee testimonial, Bettina, Research & Development, Germany
Kao employee testimonial, Chantelle, Education, United States
Kao employee testimonial, Raj, Research & Development, United Kingdom


Research & Development, United Kingdom

My role was to bring together the right resources internally and address the key technical challenges externally, using my process manufacturing experience and knowledge. I am proud to be part of a strong, enthusiastic and committed R&D formulation team and to actively promote our R&D mastery within the business.

Kao employee testimonial, Chris, Research & Development, United States


Research & Development, United States

I am a formulator for John Frieda® Hair Products. The most satisfying aspect of my work is being an integral member of a team creating beauty products that add value to consumers’ lives. Kao’s recognition as an industry leader separates it from other companies. Our approach to technological advancement has led to many innovations that have really shaped the landscape of consumer products. There is desire here to offer something new and exciting to consumers rather than replicating history.

Kao employee testimonial, Andreas, Research & Development, Germany


Research & Development, Germany

My team worked on the development of shampoos, conditioners and masks for the Kerasilk premium launch. We wanted to unite great performance, premium appearance and consistencies. The project concerned the development of new systems while simplifying complex formulations. The system we developed was not convenient, so a new idea was born. The surprising outcome was built into the new Kerasilk line. Seeing our final products makes me proud that we could make the necessary changes to meet the product requirements. This is Genba in action.

Kao employees participating in a community development project

Sustainability is a big part of our mission

Conservation, Community and Culture are three core areas of focus at Kao

Day-to-day work/Basic Activities

The Kao Group is committed to activities contributing to the sustainability of society. Conservation, Community and Culture are three core areas of focus where we are best able to contribute to the solution of global social issues.

Kao’s philosophy of Conservation

We’re committed to reducing our environmental impact, conserving biodiversity and conducting environmental activities through community engagement.

  • We work to understand and reduce the environmental impact of our business activities through the whole product lifecycle.
  • We partner with consumers, communities, and business partners on a broad range of environmental conservation activities.
Kao’s philosophy of Community

Kao is committed to make a positive difference in the communities we serve through our business and partnerships.

  • We build close connections with consumers by developing products that enrich lives.
  • We partner with local communities and empower employees to also engage with their communities in the spirit of volunteerism.
Kao’s philosophy of Culture

Kao’s people are the most important asset in successfully bringing to life our sustainability plans.

  • We operate under the spirit of integrity handed down from our founder and promote a culture of integrity, from executives and employees to external partners.
  • We build a culture that respects the diversity of every employee and allows them to work to the full extent of their potential and commitment.
Hair stylist and customer in Goldwell® salon

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